Hi Steve,
There are two ways to Add pages in Footer:
1) Use the footer widgets and add a custom menu (create here: Appearance -> Menus). After that go to:
Appearance -> Widgets -> Drag custom menu to any of the footer widgets.
2) Custom footer text left/right supports basic html, you can use like this:
http://www.w3schools.com/html/html_links.asp
For font-size this guide will help